Featured Experience

Naming Rights Consulting, Valuations, and Sales

  • American Music Jubilee, Selma, NC
  • AT&T Bricktown Ballpark, Oklahoma City, OK (now Chickasaw Bricktown Ballpark)
  • BB&T Field, Winston-Salem, NC
  • Bradenton-Sarasota Arena, Sarasota, FL
  • Brentwood Theater, Los Angeles, CA
  • Carolina Crossroads Music & Entertainment District, Roanoke Rapids, NC
  • Charlotte-Mecklenburg Arts & Sciences Council, Charlotte, NC
    • Knight Theater
    • Harvey B. Gantt Center for African-American Arts and Culture
  • CIAA Hall of Fame and Headquarters, Raleigh, NC
  • Cobb Energy Performing Arts Centre, Atlanta, GA
  • Coolray Field, Lawrenceville, GA
  • Durham Bulls Athletic Park, Durham, NC
  • Durham Performing Arts Center, Durham, NC
  • Entertainment-Sports Complex, Winston-Salem, NC
    • Joel Coliseum
    • Coliseum Annex
    • Dixie Fairgrounds
    • Bowman Gray Stadium
  • Helen Hayes Theater, New York, NY
  • Lubbock Performance Theater, Lubbock, TX
  • Pier 39, San Francisco, CA
  • Progress Energy Center for the Performing Arts, Raleigh, NC
  • Progress Energy Park, St. Petersburg, FL
  • RBC Center, Raleigh, NC (now PNC Arena)
  • Richmond Braves Stadium, Richmond, VA
  • Sandy Performing Arts Center, Sandy, UT
  • The Arena at Gwinnett Center, Duluth, GA
  • Triangle Futbol Club Soccer Complex, Chatham County, NC
  • University of Southern Mississippi Roberts Stadium, Hattiesburg, MS
  • US Field Hockey National Training Center, Virginia Beach,  VA
  • Wadsworth Theater, Los Angeles, CA

Corporate Representation

  • Capitol Broadcasting Company
  • RBC Bank (now PNC Bank)
  • Progress Energy (now Duke Energy)


Case Studies

BB&T Field

The Wake Forest University Athletic Department was in the midst of a multi-phase expansion of its football stadium. The addition of VIP suites, club seats, and new media working areas required $50 million in new funding.

The Athletic Department called on SPI for a naming rights sponsorship valuation analysis, sponsor targeting and sales preparation, and naming rights sponsorship sales (in partnership with the Athletic Department's marketing agency, ISP Sports, now IMG College). The stadium was renamed BB&T Field thanks to a 10-year multi-million dollar naming rights sponsorship that matched the target sales amount recommended by SPI.

Progress Energy (now Duke Energy)

Progress Energy resulted from the acquisition of Florida Power by Carolina Power & Light in 2000. With the goal of building awareness for its new brand, Progress Energy decided to ramp up its sports marketing presence.

SPI was retained to create the Progress Energy 3-year sports marketing plan and to help achieve and maintain that plan on an ongoing basis. In the course of this representation, SPI negotiated and implemented sponsorships including the Atlantic Coast Conference, Carolina Hurricanes, MLB Devil Rays, and NC Museum of Art, among others.

RBC Bank (now PNC Bank)

RBC Bank had just signed on to the largest sponsorship in company history, an $80 million naming rights sponsorship for the RBC Center, home arena for the NHL Carolina Hurricanes and NC State University Men's Basketball, when the bank's leaders realized they needed to manage their new partnership and potentially consider doing other sports sponsorships.

RBC asked SPI to conduct an executive search for its new sponsorship manager and subsequently, to assist the corporation on an ongoing basis with its sports, community, and entertainment sponsorships. SPI assisted RBC with its sponsorship negotiations and implementation with the Atlantic Coast Conference, NC State University, USA Baseball, and both Men's and Women's US Open Golf Championships, among others.