Major partnerships are essential to the success of premier national events. Sports & Properties, Inc. does not just manage some of the country's largest sports events, it plans and sells the sponsorships needed to ensure the success of those events. For example, for three of the biggest events SPI has hosted - the USA Masters Games and two U.S. Figure Skating National Championships - the company has raised well over $2 million in sponsorships!
Because SPI also does corporate representation, the company is sensitive to the need to deliver great value to sponsors. The fact that sponsors of SPI events regularly renew their partnerships underscores SPI's ability to "do sponsorships right."
Capitol Broadcasting Company
Capitol Broadcasting Company (CBC) has been SPI's longest-standing, continuous client for 16 years. CBC is a major multi-faceted company with numerous broadcast and real estate properties including three television stations, 13 radio stations, Wolfpack Sports Marketing, the Durham Bulls, three major real estate developments, and the world's largest satellite distribution company. SPI has assisted CBC with valuing and negotiating naming rights and major sports sponsorships, with adding value to its own sponsorship offerings, and with elaborate implementation plans and onsite execution of CBC-sponsored events.
RBC Bank (now PNC Bank) had just signed on to the largest sponsorship in company history, an $80 million naming rights sponsorship for the RBC Center (now PNC Arena), home venue for the NHL Carolina Hurricanes and NC State University Men's Basketball, when the bank's leaders realized they needed to manage their new partnership and potentially consider doing other major sports sponsorships.
SPI was asked to conduct an executive search for a new sponsorship manager for the bank, and subsequently, to help the corporation on an ongoing basis in identifying, negotiating, and managing its sports, community, and entertainment sponsorships. SPI put significant partnerships in place with the Atlantic Coast Conference, NC State University, USA Baseball, and both Men's and Women's US Open Golf Championships, among others.
Progress Energy (now Duke Energy)
Progress Energy resulted from the acquisition of Florida Power by Carolina Power & Light in 2000. With the goal of building awareness for its new brand, Progress Energy decided to ramp up its sports marketing presence.
SPI was retained to create the Progress Energy 3-year sports marketing plan and to help achieve and maintain that plan on an ongoing basis. In the course of this representation, SPI negotiated and implemented Progress Energy sponsorships including the Atlantic Coast Conference, Carolina Hurricanes, MLB Devil Rays, and NC Museum of Art, among others.